Our Expertise

We design experiences. It includes customer experience (CX), Learning Experience (LXD), User Experience (UX), Patient Experience (PX) and Employee Experience (EX).

Learning Experience Design (LXD)

We help organisations to design and administer learning experiences in an asynchronous online, synchronous live and physical workshop format. We deliver high relevance, differentiation and engagements in academic courses, professional certificate programmes, continued medical education (CME) and continuing professional development (CPD).

Customer-Centric Strategy

We help organisations to devise customer-centric strategies to grow customers’ wallet share and maximise customer lifetime value (CLTV). It involves creating and nurturing culture through behaviours, practices, standards and metrics that encourage all employees to focus on delivering outstanding customer experiences (CX) each time.

User Experience Design

User Experience (#UX) Research & Design enhances the brand's value to the user. The benefit can be comparable even to that of new products & services. Our expertise helps businesses to design brand experiences and perceptions through user-centric innovations and improvements in product, packaging, pricing and promotions.

Metrics, Measurement, and ROI

Creation and reporting of the measures like NPS etc. of CX success including their use in business cases to illustrate the ROI and business value of customer experience. Adoption of Customer Life
Time Value (CLV) based resource allocations on each identified customer and continued long-term engagement and business return programs.

Customer-Journey Mapping

The experience of patients (customers) in and off your organisation (hospitals) can make or break your reputation and practice. In the era of high expectations and multiple choices, a purpose-driven patient experience design can be a definitive competitive edge. We will show you the possibilities, tools, techniques and; help you to make a roadmap for designing a memorable patient experience for your business leading
to have ever happy returning patients and flow of new foot-falls.

Experience Design & Improvement

Customer Journey Mapping for a deep understanding of customer/customer persona. Auditing of existing processes and system for customer engagement/experiences. Implementing practices and approaches for continuous improvement and differentiated customer experience design.

Voice of the Customer Insights and Understanding

Building collective insight into customer needs, wants perceptions, and preferences through the capture and analysis of the voice of the customer. Institutionalizing processes and monitoring system to meet expected turn-around time to customers through the right adoption of CRM systems and technologies.

Organizational Adoption, Scaling and Governance Mechanism

Driving change and developing cross-company experience accountability from the C-suite to the frontline and supporting functions.